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Product Description Simply pop your selected roller into the pod and it’ll be ready to use in less than four seconds. Heating one roller at a time means you can take as little or as long as you like when styling, and because the rollers heat in seconds, you’ll always have heat on hand just as soon as you want it. Because you only heat the rollers you need, and in only a few seconds, The O is energy efficient and uses 7 times less power than traditional heated rollers. Brand Story By Cloud Nine Hair