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This anti-aging formula combines skin plumping, firming and smoothing actives in a soothing natural base to treat the visible signs of aging on and around the lip area while protecting from UV induced damaging enzymes. Infused collagen plumps and smooths the appearance of fine lines and wrinkles from the inside out. Attract water to the skin’s surface to plump and smooth fine lines and wrinkles from the from the inside out while delivering nourishing hydration to the skin’s outer layers. Clinically validated to increase collagen production by 95% after 10 days. Science, Meet Nature. Nature, Meet Science. Because we believe in the balance of science and nature, our formulas blend potent actives with a precise concentration of 100% organic ingredients to deliver high performing, efficacious products and powerful, clinically validated results. We Love What’s In It. Instead we use ‘nature’s first aid kit’ -100% Certified Organic Aloe Vera-as a base which hydrates, softens, soothes and nourishes the skin with more than 75 nutrients including 20 minerals, 18 amino acids and 12 vitamins. …You Will Love What’s Not In It. Our formulas are free of parabens, sulfates, phthalates, synthetic fragrance and artificial dyes. Many skincare lines use water as their first ingredient and although water is great to drink it simply dilutes and doesn’t add any value to ingredients. Other brands may use alcohol or mineral oils as a base to their products, and just like water-these only serve as fillers and can dry or suffocate the skin. We Never Test On Animals (They’re Just Too Darn Cute) We do not test on animals. In fact, before any of our products are approved to be a part of the Michael Todd assortment, each and every product is tested on the Michael Todd team to ensure they perform at the highest levels of efficacy and deliver a supreme brand experience.